(photo by Chris Langan)
From Dempster Hall to CBS
Hofstra grads make it big on the web
By JACQUELINE HLAVENKA
Before Brian Amyot, Angel Acevedo and Steve Tsapelas created the hit web series “We Need Girlfriends,” the three friends made the journey through Hofstra just like any other student: they crossed the unispan, ate Sbarro pizza, hung out in the Rathskeller and went to off-campus filmmaker’s club parties on Rhodes Avenue in Uniondale.
Today, inside their two-bedroom apartment in Astoria, Queens, just blocks away from the rickety elevated N, R, W subway line at Ditmars Boulevard, the place resembles a grown-up dorm room—walls covered in movie posters from The Rules of Attraction, Kill Bill and Friday the 13th—topping it off with a 350 plus DVD collection that nearly covers the living room. There’s equipment lying around, laptops hooked up in their bedrooms, cell-phones at their side. It’s early February on a Friday afternoon and the writer’s strike is still raging on. The only sound is the shake of the subway train.
“There are things I miss about college, but I’m done now,” class of 2004 graduate Brian Amyot laughs, now 26-years-old, sitting at home in his apartment in Astoria with roommates Steve Tsapelas and Angel Acevedo, creators of Ragtag Productions, a full service video and production company, specializing in short films and video editing.
“I miss meal plans. I like dorm rooms. I miss my dorm room,” Tsapelas nods and sighs, folding his hands and bursting into a laugh.
“Yeah, Steve really misses college a lot. He cries about it,” Amyot joked.
“Go buy a dorm room then. You should make a story about that, a guy living in his dorm room,” Acevedo said, jumping into the conversation.
“And where would it go from there?” Tsapelas asked.
Angel looked over at Steve, shrugged his shoulders and shook his head.
“There’s a lot of stories, man.”
After graduation in 2004, the guys of “We Need Girlfriends” tossed their caps-and-gowns and became virtual pioneers of the web industry—becoming the first ever web-series to be signed to a national broadcasting company.
A Reel Beginning
In the year 2000, freshmen Amyot and Acevedo joined Popcorn Flick, an on-campus film appreciation club, where they met Steven, a sophomore, class of 2003. As they continued to attend the club’s movie screenings, Brian, Angel and Steven became friends. But there was something missing.
“There was a small group of us in the club that wanted to actually make a film,” Amyot explained. “It was based on a script that I wrote, the three of us and three other guys just decided to take over and said ‘this is what we’re going to do’. We’re going to make films, and show them. That’s how it [Hofstra Filmmaker’s Club] got started—just six people getting together and wanting to make a film.”
From there, the Hofstra Filmmaker’s Club was born, but the beginning of the club had a rocky start. Meetings were under-attended, conference rooms were impossible to book and little became accomplished.
“I would go to the meetings and it would be seriously people in the Rat [Rathskellar] just talking, and that was it,” Tsapelas said.
Eventually, Brian, Angel and Steve took over the club later in the year when the other three original members dropped out the project.
“The guy whose idea it was said, “Do you want it? Just take it,” Amyot explained. “And we were already in the process of doing this film, which would be the first Hofstra Filmmaker’s Club film.”
Take one
During a 10-day shooting period, Angel, Steve and Brian worked on the first Hofstra Filmmaker’s Club (later abbreviated to ‘HFC’) movie called “The Next Day,” a 45-minute feature film that made its grand debut at the student center theater—generating a huge response from the student body. They self-financed all production costs, bought food out of their own pockets, but found actors and actresses that would work for free through Hofstra’s drama department.
“There was a lot of excitement,” Amyot recalled. “The club went from being like six people to the next year, a lot more. It was more established, but we thought we could do more than probably should have.”
After the success of the first festival, Brian, Steve and Angel had a better understanding of the limitations of the club, and how to make HFC more effective.
“That was the year the Filmmaker’s Club was such a development over time because the first year we were figuring out what we wanted to do and the second year we just learned a lot working with each other,” Amyot said.
A Changing Landscape
As HFC looked to bring students together, in early 2001, the environment for Hofstra’s film and television majors in the School of Communication was much more divided. The idea of media convergence—the coming together of many forms of written and visual communication—was only blossoming, not a reality.
“There was no real connection between your senior year and your freshman year,” Tsapelas recalled, as a film production major and English minor. “What I think we did the best is that we got freshmen, sophomores and juniors together because, I mean, freshmen would come in and be PAs [production assistants] on senior film shoots, and there was a real knowledge and network for crew members. We helped with the learning process. When we started, you would make three films in your entire film career—but now, people are making so many films, working on so many films.”
Generally, the scene in Dempster was different too. The film kids didn’t mess with the T.V. students, and vice versa, according to the crew. What the group hoped was that students of all ages—whether freshman or seniors—earned a good deal of experience on film shoots and figured out their strengths.
“When Angel and I were freshmen, I didn’t know what it was like to work on a senior film,” Amyot explained. “I didn’t have any of these experiences, but though the Filmmaker’s Club, we could use it as a system to give people new opportunities.”
From Short Films to the Web
After paving the way for future film students, Brian and Angel left HFC in the hands of a new generation once they graduated in 2004, and joined with Steve to form Ragtag Productions—an all-purpose film editing company—out of their apartment in Queens. To get their feet wet in the New York City film scene, the crew began entering city-wide 24-hour and 48-hour film competitions and created a series of short films.
“We kinda just developed our skills a little bit more,” Tsapelas recalled. “Around that time, the internet was really just taking off. Well, it already had taken off, but sites like YouTube and all those video sites really got popular.”
From there, they traveled around the country to different film festivals—from Indiana, Chicago, Georgia—back to Long Island. Though the festivals helped Brian, Steve and Angel gain experience and exposure, the costs began to add up: airfare, festival entry fees started to drain their wallets—and energy.
“We wanted to do a longer project, we wanted to do a feature, but we didn’t have the resources…time and money,” Acevedo sighed. “We all were working full-time jobs, and we didn’t want to make a feature length movie by shooting it on the weekends.”
Then, they had the idea that changed television history.
“We combined the idea of doing short films with a longer story by doing a web series. It would be an extended story, but short episodes. Combined together, it would be a feature length movie. Internet video was exploding,” Acevedo explained.
The Anti-Entourage
After being simultaneously dumped by their girlfriends, Tsapelas created caricatures of not only himself, but his friends into a story called “We Need Girlfriends”: an anti-Entourage for geeky twenty-somethings; a love letter to post-grad life; a witty, delightfully neurotic look at the struggle of dating for both men and women.
“It was just this idea. We were watching Entourage a lot and we were kind of the opposite of that,” Tsapelas laughed. “It wasn’t easy for us to pick up women. It was a constant struggle out there.”
After developing a plan to film one episode a month, the crew cast actors that were somewhat exaggerated versions of themselves—hothead schemer Rod (Evan Bass), earnest sweetheart Tom (Patrick Cohen), and nerdy Henry (Seth Kirschner). To cut down on production costs, most of the episodes were filmed in their Astoria apartment or around the neighborhood. The actors and actresses worked for free. The equipment was free from the crew’s full-time production jobs. The only major costs were providing food for everyone on film shoots.
“We shot all locations around and people doing favors for us,” Amyot explained. “These are places where people knew us, and they pulled us favors. We pulled everything we had and just tried to use it.”
The shots have a ‘man-on-the-street’ feel: the camera moves with the actors, walking and talking, always keeping the audience involved. The House of Sudz Laundromat down the block—where Brian and Angel do their laundry—became a popular shooting location for the show. The sweeping camera shots of the Triborough Bridge, Astoria Park and rooftop gardens set the mood for the show’s characters: these are city kids on the brink of adulthood—looking for love in a landscape of infinite possibility.
Team Rod, Spank Bank, Squirrels: How WNG created a Phenomenon
By using social networking websites like MySpace and YouTube, Brian, Steve and Angel set-up MySpace pages for the characters to generate a fan base for the show.
“People were friending them and treated them as real, and that’s how we built our audience,” Acevedo explained. “And then, when we released the first episode, they realized these are characters in this new show.”
Within a day, the pilot episode reached thousands of hits. Over time, the fans wanted to talk to the characters. They read the blogs, they wrote on their walls and entered contests—in a way, the fans were part of the show itself.
“They were messaging the character pages, they wanted to talk to the characters!” Amoyt laughed. “We kept this interactivity with the fans so they could feel like they are part of the show.”
As the gained more popularity on the homepages of MySpace and YouTube, the show coined a few popular phrases—“don’t scam on my squirrel” and “spank bank”—that soon became trademarks of the show itself. T-shirts immortalizing episode four’s ‘Jenga’ squabble between Rod and Henry are sold on the We Need Girlfriends fan site.
The show subsequently provided a launch pad for local bands wanting their music to get heard—and gave “We Need Girlfriends” a unique soundtrack not found on any other show.
“We would find bands on MySpace and let us use their music and we would get their fans, they would get our fans, and we built-up all these relationships,” Amyot explained.
WNG’S Big Break
The show was booming. People were sharing it all around the web, as each episode had a half-million hits a piece. Advertisers wanted to place items on the show. Fans wanted to know what it was like to be with Henry, Tom or Rod. It was time to take “We Need Girlfriends” to the next level.
During summer of May 2007, the creators took time-off from their jobs to Los Angeles to meet with film executives interested in the “We Need Girlfriends” franchise just after the completion of their seventh full-length episode. There, Brian, Steve and Angel signed with an agency called United Talent and got a manager.
“We thought we would get someone to finance We Need Girlfriends Online, and television wasn’t necessarily it,” Amyot explained. “At the same time, Greg Daniels contacted us, who is the creator of the American version of The Office. He was a fan of We Need Girlfriends and we met with him.”
Daniels knew all the lines. He knew every episode.
“He [Greg Daniels] said it would make a good television show,” Amyot said with a smile.
After coming back to Astoria to film more episodes, the creators went back to Los Angeles in July 2007 when another opportunity came knocking.
“We Need Girlfriends” was finalist for an Online Emmy Award for Best Comedy and caught the eye Darren Starr, writer, producer and creator of HBO’s hit, Sex and the City.
“We got contacted by someone that works with Darren Starr,” Amyot explained. “There’s a producer named Clark Peterson and said ‘oh, you should check out these guys, they are funny.’ They brought it to another guy named Dennis Erdman and he loved it, and had worked with Darren Starr, and Darren Starr watched it and loved it too.”
Housed underneath the Sony Pictures and Darren Starr, “We Need Girlfriends” became the first web-series ever signed to CBS.
The Future
Once “We Need Girlfriends” launches on CBS for the first time, the creators want the dynamic of the show to stay exactly the same—even though the medium is going from web to television.
“We want to tell stories that aren’t on TV, we want to give these characters a voice,” Amyot explained. “We want to connect with the same type of audience.”
Looking back at their Hofstra years, the “We Need Girlfriends” audience has grown up with the show itself—but at least certain things will never change.
“I remember we were at a Halloween party, and game of spin the bottle broke out and I wasn’t participating and Angel was playing,” Tsapelas explained. “These two girls kissed, and Angel looked over at me from the other side of the room. He just yelled out spank bank!”
They laugh. Steve looked around the apartment with a certain nostalgia he could barely define. “No one said that line quite like Angel,” Tsapelas reminisced.
“I didn’t make that up, that’s been around,” Acevedo noted. “I did it to be funny.”
But like “We Need Girlfriends” as a whole, Brian, Steve and Angel discovered their niche through film: setting a standard for aspiring filmmakers all around the country.
“You made it your own,” Tsapelas said.